Hello, I'm Greg
I’m a word junky on a mission to keep things clear and concise.
As a Senior UX Writer and Content Designer, I combine my strong research and analytical skills to create engaging content.
Working remotely...
Through solid content strategies and research, I create content solutions that ultimately streamline and simplify the user journey and experience.
UX / CONTENT DESIGNER
- Gen Digital (Contract) – 2022 to Present
- Avast AntiVirus (Contract) – 2021 to 2023
COPYWRITER / PROPOSAL WRITER
- The Doing Co (Contract) – 2020 to 2023
- McArthur, Chandler Macleod, Arc Group – 2016 to 2019
- WorkFocus Group – 2013 to 2016
Successful projects
boosted user retention through payment error notifications for LifeLock
improved onboarding, feature activation, and product adoption for Norton, Lifelock, & Avast
NOTABLE COMPANIES & BRANDS
EXAMPLES OF MY WORK
UX Projects
UX COPY - Lifelock by Norton
1. Improving payment error notifications for Norton and LifeLock
UX COPY - AVAST, NORTON, LIFELOCK
2. Improving payment notifications and receipts to lift renewal rates.
UX STRATEGY & copy - LifeLock
3. Improving onboarding and product adoption for LifeLock’s identity theft protection plan.
UX strategy & copy - avast
4. Improving renewal rates through monthly product reports that focus on value-based data and benefits.
Other success metrics
$234k
Annualized Increase
PayFail test – asking users to update their payment details; led to a 1.17ppt lift in update rate and a $234k revenue increase.
$3M
Projected Annual Increase
From revised auto-renewal receipt body copy and Payment Billing Notification “subject lines.”
Testimonials
LET'S work TOGETHER
Creating copy and content that delivers
Discover how you can create a user experience and flow that keeps your customers wanting more.