UX content that engages and converts
Hi there! I’m Greg, a Senior UX Writer and Content Designer with a strong research and analytical background. I’m currently working remotely from Cape Town. My journey has taken me from the UK, where I grew up, to the US and eight glorious years in sunny Australia.
For me, clarity is king. If my 7-year-old can’t understand what I’ve written, I start again. The success of any project lies in a clear strategy, solid research, and a message that genuinely connects with the user. My goal is to make the user journey effortless and enjoyable.
UX: Creating clear, concise, and engaging copy
BRANDING
Intuitive in-app messages
CALL TO ACTIONS
Engaging banners and toasters
ONBOARDING AND CUSTOMER RETENTION
User-friendly product activation content
Powerful marketing copy
ENGAGEMENT
Email marketing campaigns
PRODUCT RENEWALS
Financial and Technical emails
SALES
Direct-response emails and IPMs
Web & proposal copy
1.
Conversion-Focused Landing & Home Pages
2.
Comprehensive about us pages
3.
RFPs & Sales Proposals
4.
Magnetic lead magnets
UX Work Samples
UX Projects
UX example - Lifelock by Norton
1. Improving the payment reminder flow for Norton and LifeLock
UX example - AVAST
2. Improving payment reminder notifications and receipts for Norton, LifeLock, & Avast.
UX WRITING - LifeLock by Norton
3. Improving user engagement when it comes to understanding identity protection.
THE ECOSYSTEM
The Power of Persuasive Communication
15+ Years Experience
Multiple Industries
Driven to convert
Holistic Approach
LET'S DO THIS TOGETHER
Creating copy and content that delivers
Discover how you can elevate your brand’s messaging and maximize conversions.